David H. Tewksbury
Associate Professor and
  Director of Graduate Study
Education: Ph.D.,
University of Michigan
Research Interests:
Mass communication of political information; Internet-based news distribution;
cognitive and affective responses to news messages; third-person perception
and presumed influence; construction of news messages.
Current Research:
One of Professor Tewksbury's current projects examines how television news
audiences perceive public relations content in news messages. The study will determine whether
audiences who become aware of the source of news content change their evaluations of news stories,
producers, and stations. A second project looks at patterns of news frames used in coverage of
large-scale natural and human-made disasters. The study is designed to assess whether such coverage
meets the informational needs and wants of general audiences.
Representative Recent Publications:
Tewksbury, D. (in press). Exposure to the newer media in a presidential
primary campaign. Political Communication.
Tewksbury , D. (2005). The seeds of audience fragmentation: Specialization
in the use of online news sites. Journal of Broadcasting & Electronic Media ,
49, 332-348.
Tewksbury, D., Moy, P., & Weis, D. (2004). Preparations for Y2K:
Revisiting the behavioral component of the third-person effect. Journal
of Communication, 54, 138-155.
Tewksbury, D. (2003). What do Americans really want to
know? Tracking the behavior of news readers on the Internet. Journal
of Communication, 53(December 2003), 694-710.
Tewksbury, D. (2002). The Role of comparison group size
in the third-person effect. International Journal of Public Opinion
Research, 14, 247-163.
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